Seflab is one dashboard for your website, requests and quotes, Google reviews, customer emails and social posts. Sef, your setup assistant, tailors it to your business in five questions.
A short film of the Seflab dashboard: replying to an estimate request and receiving the deposit, approving a month of social posts, sending an email campaign to 340 customers, and changing a service price that goes live on the website.
app.seflab.com
Requests & quotes
Sample business
Estimate requests
Dan RiveraRoof leak · AstoriaNew
Priya ShahNew gutters · BaysideQuoted
Tom WalshFull roof · 2-familyDeposit paid
Ana LopezStorm damage checkOn hold
Dan Rivera
Roof repair · single-family · Astoria
$1,600 estimated
Hi! We have a leak over the kitchen since last week's storm. Can someone take a look this week?
Hi Dan! We can look at your roof Thursday morning. Your estimate is attached, and a $400 deposit holds your start date. Delivered · Opened
Reply to Dan
Draft reply Send with quote
Deposit paid · $400Dan Rivera · start date held on your calendar
The real Seflab workflow, shown with a sample roofing business.
Your marketing is scattered. Seflab puts it in one place.
Without Seflab
Quote and booking requests get lost between texts, DMs and email
The website still shows last year’s prices
Social media goes quiet the moment you get busy
Your customer list lives in a phone you never email from
With Seflab
Every request answered, quoted and paid in one inbox
Change a price once and your website updates instantly
A month of posts drafted for you, published only when you approve
Email campaigns to customers who asked to hear from you
What's inside
Everything you need to get found and get booked.
One login for the marketing an agency would charge you thousands for, set up for your kind of business.
Set up by Sef
Five questions. Seflab fits your business.
Sef, our owl, asks what you do, what customers ask you for, your services and prices, whether you take deposits, and reads your website if you have one. Then it sets Seflab up in your words: customers or clients, estimates or bookings. You check everything and approve it first.
Works for any kind of local business
Your own words across the dashboard
Services and packages filled in for you
Only prices you gave, never made up
Nothing saved until you approve
Requests & quotes
Every request, from first message to deposit.
Customers ask for an estimate, a booking or a date on your website and get an automatic reply. Email back and forth inside Seflab, send a quote they can accept online, and collect the deposit through your own Stripe account.
Request form on your website
Automatic reply to every customer
Two-way email in your dashboard
Online quotes customers can accept
Deposits paid to your own Stripe
Customer list and email
Email the customers who asked to hear from you.
Customers sign up on your website or from a QR code, and Seflab records when and how each one agreed. Send campaigns from ready-made templates, schedule them ahead, and see who opened and clicked.
Consent recorded for every customer
Sign-up on your website and QR codes
One-click unsubscribe on every email
Templates and scheduling
Open and click tracking
Services & prices
Change a price. Your website updates instantly.
Keep your services, products or menu in Seflab and every change goes live on your website right away. Need it on paper? Download a printable version.
Live updates to your website
Printable price list or menu
Events
Open days, classes and specials, posted once.
Add an event and it appears on your website's events page. Set weekly events to repeat, so your calendar stays current without retyping.
Events page on your website
Weekly recurring events
Content and social
A month of posts, approved by you.
Plan the month on a content calendar. Seflab drafts flyers and posts with AI from your own photos, and publishes to Facebook and Instagram only after you approve.
Content calendar
AI flyer and post drafts from your photos
Facebook and Instagram publishing after your approval
QR codes
QR codes that show what's working.
Make QR codes for your services, events, reviews and email sign-up, then see how many times each one was scanned.
Services, events, reviews and sign-up codes
Scan counts for every code
Team accounts. Give owners, managers and staff their own logins.
Website editor
Change your website in a minute.
Your website is connected to Seflab. Change the words, photos, pop-ups and pages yourself, check them in the live preview, and publish when it looks right. Need something special? Request a custom page and our team builds it.
A short film of the Seflab website editor: changing the headline, swapping the main photo for one from the photo library, turning on a pop-up, adding a new page from a ready-made layout and publishing, with a live preview of the website updating beside the editor.
app.seflab.com/dashboard/website
Edit your websiteMillbrook Tavern · Sample restaurant
Seflab doesn't replace your booking, scheduling or payment system. The buttons on your website link straight to the tools you already use, like Square, Calendly, Jobber, Vagaro or OpenTable, and requests that need a quote come into Seflab.
Local businesses that get requests, bookings or orders from customers: contractors and home services, DJs and event pros, restaurants and bars, salons and spas, fitness studios, shops and more. Sef sets Seflab up in your words when you sign up.
After you sign up, Sef asks five quick questions: what you do, what customers ask for, your services and prices, deposits, and your website if you have one. Sef drafts your setup, you check and edit it, and nothing is saved until you approve.
No. Sef only uses what you tell it and what is on your own website. Any price you didn’t give stays empty for you to fill in.
No. Seflab doesn't book appointments or take payments at the counter. The buttons on your website link to the tools you already use.
Straight to your business's own Stripe account. Customers accept your quote online and pay the deposit there.
No. AI drafts flyers and posts, and nothing is published to Facebook or Instagram until you approve it.
Only customers who opted in. Seflab records each customer's consent, and every email includes a one-click unsubscribe.
Yes. Seflab has separate owner, manager and staff accounts.
$299 a month, or $2,870 a year. Cancel any time and keep access until the end of the period you paid for.
Not today. Seflab sends email campaigns to opted-in customers.
Run your marketing from one dashboard.
Website, requests and deposits, reviews, customer emails and social posts, set up for your business by Sef, for $299 a month.
